FIBER POMADE is a water-based pomade with a medium hold, medium shine, grapefruit scent and highly pliable texture. Dig the “bedhead” look? Well this product is for you! Our non-drying formula will always remain pliable giving you the ability to restyle and reshape all day! DIRECTIONS FOR USE: Rub a finger scoop into the palm of your hands and work until it softens, then apply to towel-dried hair, making sure to work into the roots. Style as desired. Run a wet comb through hair to re-activate the product.