Product Description

When you put effort into perfecting your curls, you want your style to last. It’s all a matter of choosing the right product to help your frizz-free curls go the distance.

We developed our VitalCurl Tress Effects Styling Gel to help curly hair form perfect spirals, while keeping frizz at bay all day. With Hydrolyzed Collagen, Pro-Vitamin B5, and Clove Oil, our strongest hold gel helps to seal in the optimal amount of moisture for consistent, defined curls. And when refreshed with water, our Memory Interlock technology works to reform the definition of your curls. You’ll get maximum mileage out of your style, with every curl hydrated on the inside and smooth and shiny on the outside.

Brand Story

Ouidad is the original curl expert with one iconic idea — let curls be curls. For over 30 years, we’ve perfected a unique customized approach for each curl type: Loose, Classic, Tight, and Kinky curls.