Super hold gel that you can count on. Create a firm, sleek, or textured look that always feels light on hair and won’t build up or flake off. Because it’s made with gentle ingredients, hair is left healthy and protected against color fading. Contains no alcohol or sulfate. Hold factor of 8 The hair styling gel with staying power. Delivers maximum, long lasting hold with incredible shine. Create firm, sleek, or textured looks that stay all day. Feels light on the hair and won’t build up or flake off. Alcohol Free.