Liquid Texture Firm Hold is the “ultimate design tool” because it allows you to create and recreate any hair design imaginable. Liquid Texture has raised the bar for hair spray because it can be combed through and has incredible memory to provide long-lasting designs without regard to humidity. It is thermal intelligent, so the more heat used, the shinier the hair becomes. Liquid Texture leaves hair soft and silky without flaking or leaving residue on hot tools.